http://www.youtube.com/watch?v=ASO_zypdnsQ
PSY - Gentleman.
After watching the video I began to understand the Characteristics of the artist, I interpreted that he was not the kindest of people to women, however, when he meets a women, with the same humourous features as him, he changes into a 'gentleman' being mocked by the woman, and treated in the same way, as he was treating women.
The video fits the criteria of a Pop music video, there is a fixed dance routine that occurs at the chorous of the song, through out the whole video, in many Pop music videos, the artists dances, supported by back up dancers. The artist is well known for his 'obsured' dance routines, and this is abundant in this music video. Throughout the whole 3/4 minutes, the scene is very white and bright, this connotes that it is a happy environment, showing that the song is meant to be taken light heartedly, and his been created for enjoyment, and not for someone to relate to. There are also a lot of special effects which make the video more playful, for example... The artist is slung backwards on a diving board whilst sitting down. I think the frequent use of water, refers to the sexual terms he reffered to earlier in the song. This is a narrative music video, as it tells a story of the artist.
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