Codes And Conventions Of A Music Video.

The reason for codes and conventions of a music magazine are to that it allows the audience to become familiar with a certain genre as the become accustomed to recognising different things in different genres, and it ensures that a certain text works well and fits into it's genre, because of these reasons, people tend not to challenge these rules to greatly.

Music videos can be categorized in terms of style, which are:
- Performance - Band/Artist playing.
- Narrative - Includes a story being told.
- Mixture - Both performance and narrative.
- Cameo - Band/Artist features in the narrative but doesn't perform.
- Animation - Digitally/Stop-frame

Camera

A variety of camera shots are used in music videos, to portray certain things or to emphasise something, some of the popular ones are:
- Close ups (especially in performance music videos)
    Sometimes extreme close ups are used to focus on lips, guitar strings being strummed, or maybe the feature of a person, that the artist is singing about.
- Crane shots - Hovering over stage.
- Low angles
- Long shots and Extreme long shots.
- Pans - moving from different performers
- Tracking.

Editing And Sound

There are many different editing techniques used when putting together a music video, these are some of them:

- Many music videos include jump cutting.
- Footage is usually edited after filming, so that it matches the music.
- Split screens/CGI
- Diegetic sound is sometimes included if appropriate to song/video.
- Change in levels of sound.

Editing is a critical part when it comes to finalising your music video, editing allows producers to ensure that the music is in time with the artist, especially as it is lip sinced.

Mise en scene
The mise en scene of the music video is a big part, its what the audience see's, and helps them make up their mind as wether they want to continue watching the video. Many artists use props, such as band merchandise, to make it clear that the audience know who they are.